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The Do’s and Don’ts Of Your Elevator Pitch

The Do’s and Don’ts Of Your Elevator Pitch
The Do’s and Don’ts Of Your Elevator Pitch

Here at Connect Business Networking we give our attendees the chance to stand up and talk about their business, what they do and who their dream clients are. This is a 45 second pitch when they get to present to the room. It is also known as an elevator pitch.

We think elevator pitches are a great part of our networking events because we have lots of members at out lunch and breakfast networking events in Peterborough. During a networking event you wouldn’t be able to speak to everyone in the room, so this gives you an opportunity to tell everyone what you do, but also hear about what everyone else does.

However, having just 45 seconds to present to the whole room can be quite scary, especially to those that are new to networking. We have put together some do’s and don’ts of elevator pitches to help you get it right when you do your 45 second pitch at Connect Business Networking or another networking event in Peterborough just right.

Do’s Of Your Elevator Pitch

  • Do Be Brief – You don’t want to run out of time and not have said the important stuff. People in the room don’t need to know your entire work history and career objectives. They want to know what you do and how you can help them.
  • Do Be Persuasive – Give a brief into what you do, how you do it, why you do it and how that can help others in the room. End with a strong call to action of meeting for a 1-2-1, have a coffee after, etc.
  • Do Skill Share – It is a good idea to talk about how many years experience you have or any skills, qualifications or awards you have. This is your way of saying what you can bring to the table.
  • Do Be Prepared – Make sure you practice your pitch over and over. Make sure you include everything that you want to and that it comes in on time. The more you practice it, the more natural it will begin to feel.
  • Do Be Clear – Be clear about not just what you do, but also the sorts of clients and customers you would be looking to work with. This will help others understand how they can help you.
  • Do Have Your Business Card Ready – You may be asked for your business card by someone sitting near you the second you sit down. Make sure you have your business card ready, instead of digging around in your bag and pockets for one.

Don’ts Of Your Elevator Pitch

  • Don’t Speak Fast – While it is only a short amount of time to get everything across, if you speak too fast you will not get anything across. Remember, our networking events in Peterborough are run regularly on a bi-weekly or monthly basis – you can always say different things each time.
  • Don’t Ramble – When you haven’t practiced your 45 second pitch it can be easy to ramble. You want to fill the full time, but you don’t know what to say, so instead you ramble about anything. Practice your pitch to make a great impression.
  • Don’t Be Monotone – This can be a risk when you keep practising your 45 second pitch. Make sure you keep the energy in your voice. Be positive and enthusiastic about what you say and do and you’ll engage better with the audience.

Remember if you are attending our monthly lunchtime networking events in Peterborough we meet once a month so you can always use different elevator pitches at different events. This will give you the chance to talk about the different things you do at different times.

And our breakfast networking events in Peterborough run every other week so you should definitely be thinking about your 45 second pitch and the different things you can talk about at each event.

About the author

Tracey Yearwood

Tracey Yearwood

A network specialist throughout the region, working with business owners to maximise networking opportunities.

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